Vodafone with National Gallery Prague: Inspiring a New Generation

In collaboration with Vodafone, we developed a campaign for the National Gallery Prague that connects young audiences with artists who were ahead of their time. The work reframes timeless themes such as feminism, mental health, and gender identity, showing that these questions, while urgent today, were explored by artists decades or even centuries ago.

By aligning with Vodafone’s #jetovtobě platform, we created a campaign that speaks directly to young people navigating similar issues today. The creative concept, brought to life through social-first storytelling and an immersive film directed by Novák+Nguyen bridges cultural heritage with contemporary self-expression. QR activations inside the gallery extend the experience, enabling visitors to explore the ideas behind selected works in new ways.

This project demonstrates how creativity can elevate cultural institutions, open meaningful conversations with new generations, and strengthen Vodafone’s positioning as a brand that champions openness, diversity, and freedom of expression.

Credits:
Creative Agency: McCann Prague
Production Company: Procoma
Brands: National Gallery Prague, Vodafone
Clients: National Gallery Prague, Vodafone Czech Republic
Sector: Public Sector
Media Mix: Social
Directors: Novak+Nguyen (Tomáš Bláha & Viet Duong