From Ideas to Headlines.

Kateřina Huňová joins us to step into the role of Executive Creative Director to shape the agency’s creative direction and deliver work that combines data-driven insight with bold ideas and measurable business impact.

We introduced a new communication platform for Franz Josef Kaiser with the campaign “Nebuď konzerva. Vychutnávej život naplno.” The campaign runs across seven Central and Eastern European markets and inspires consumers to rediscover joy and vitality through premium food.

We have been selected as Agency of the Year at the Direct IMPACT Czech Awards 2025, with our long-term partner the Czech Insurance Association named Client of the Year.

For Czech Insurance Association we developed a new nationwide campaign that introduces a fully digital solution named Bouračka.cz for minor car accidents.

In a new product campaign, we introduced an expanded range for Lučina, linking its variants to different moments of the day.

We have been selected as the new strategic creative partner for CzechTourism for 2025-2028. Together, we will strengthen the international image of the Czech Republic as an attractive tourist destination and develop the #VisitCzechia brand across more than 40 countries.

We created a new long-term communication campaign for Heureka, introducing the Goddess of Shopping to help consumers make confident choices. The campaign positions Heureka as an instinctive stop in every online shopping journey.

We welcomed Darko Silajdžić to McCann Prague as Chief Innovation Officer, where he will drive innovation across our processes. At the same time, Imminent has joined us, standing alongside Renegadz and Good Game under one roof in Prague’s Rieger Gardens.

McCann Prague was named Agency of the Evening at the ADC Creative Awards 2025. Our long-term partner, the Czech Insurance Association, was recognised as Client of the Year, and Leonard Savage, our Chief Creative Officer, received the Golden Flame for his creative contribution to commercial communication.

We developed the launch campaign for Vodafone TV Play, introducing a breakthrough device that combines Dolby Atmos sound and Bang & Olufsen audio tuning.

We partnered with BILLA to launch the long-term platform Freshness is Joy, highlighting how quality fresh food can shape not only healthy eating but also the everyday experience of consumers.

With the Czech Insurance Association, we drew national attention to the dangers of speeding, launching the National Day Without Rush for the third time. The campaign symbolically delayed major events by 13 minutes, underscoring that a few saved minutes behind the wheel are never worth a life.

At this year’s Agency of the Year awards, McCann Prague was once again recognised by clients, winning the Client’s Choice category. Our teams were also celebrated individually, with Martin Svetlík named Strategist of the Year and Bára Divíšková awarded as part of the Account Team of the Year.

Under the new brand platform Giga Network for Life, we created two parallel campaigns for Vodafone - strengthening the role of its fixed network as both a technological leader and a trusted everyday partner.

We have been appointed as the main creative and communication partner for Václav Havel Airport Prague for the next five years. The partnership comes at a pivotal time, as the airport enters a phase of growth and modernisation.

Jan Suda, our Head of Media & Channel Strategy, will open this year’s MAM class with a session on how evidence-based marketing and Share of Voice principles can guide optimal budget planning across Facebook, Instagram and YouTube.

We created the communication concept for the Czech Insurance Association’s campaign called Shortcuts, using wastewater data to deliver targeted, real-time prevention messages against drug-driving.

We rolled out a new campaign for Vodafone built around a single price point of 299 CZK. The work makes premium services: from unlimited data to home internet and TV and also making it accessible to more customers, combining simplicity with strong creative storytelling.

We brought home six trophies from the Golden Drum Festival 2023. From silver trophy in Creative Use of Idea category for the Systemshop.cz for VZP, to the Grand Prix for National Delay Day, created with Hero & Outlaw company for our long-term partner the Czech Insurance Association.

We brought home the Grand Prix at this year’s IMC Czech Awards for our campaign “13: Cest – Slow Down, It’s Still Early” created with Hero & Outlaw for the Czech Insurance Association.

We won bronze from Cannes Lions. Our campaign National Delay Day which we created with Hero & Outlaw for Czech Insurance Association was recognised in the Direct category, marking the third consecutive year that our work has been awarded at the world’s most prestigious creativity festival.

We have been selected as Dr.Max’s new creative partner, and together we are launching our first campaign to highlight the strengths of the brand’s e-shop.

We created a bold new campaign for VZP that reframes the conversation around healthcare by presenting real medical costs through the lens of an online shop.

A nationwide campaign created by us for the Czech Insurance Association and BESIP, addressing speeding as one of the most pressing issues on Czech roads.