Vodafone: Get Unlimited

Vodafone: The Unlimited World of Gen Z

We partnered with Vodafone to launch #jetovtobě, an integrated campaign redefining what the term “unlimited” means for a new generation. Instead of clichés around endless freedom, the campaign celebrated the reality of Gen Z identity: the freedom to be cringe, to try too hard, to be left on read. By tapping into authentic insights, we positioned Vodafone’s unlimited mobile plan as a platform for individuality and self-expression.

The campaign extended across all of Vodafone’s core communication pillars such as digital society, sustainability, and inclusion. From influencer-driven storytelling with voices like This is Zea, Annet X and Mia, to hard-sell product messaging and educational content on mobile sustainability, every touchpoint connected Vodafone’s offer to what matters most to young audiences.

By making Gen Z not just the target, but also making them a part of the creative process, the campaign established Vodafone as a brand that truly listens to Gen Z and reflects their world. 

Credits:
Agency: McCann Prague
Client: Vodafone Czech Republic
Brand: Vodafone
Production Company: Unreal Visual

Creative Director: Vladimír Zikmund
Copywriter: Ema Labudová
Graphic Designer: Hana Kudrnáčová
Strategic Planner: Martin Svetlík
Account Director: Tereza Sabová
Digital Account Manager: Alice Kristenová
Account Manager: Lucie Bobáňová
Social Media Manager: Monika Šindelářová